A little bit about me.

Senior Producer across commercial digital campaigns and platform native content for brands including Samsung, Nike, Coca-Cola, and HSBC

A foundation in editorial and documentary shaped how I work. Ideas are pressure tested early, plans stay grounded, logistics stay tight, and creative intent carries through to delivery

I’ve led on fast turnaround campaigns and complex projects with multiple stakeholders. The approach stays the same: clear judgement, calm leadership, and protecting the idea all the way through
I tend to notice the signals early. What people respond to, where energy drops, what feels forced. That’s half my job, and most of my personality

Something for the visual learners.