HSBC Internationalism

Global integrated campaign across video, social, and digital

Each film paired people shaped by cross-border lives, exploring how identity forms through movement and shared experience. Intimate conversation as format, real stories grounding brand in lived experience

Internationalism reframed as something people navigate daily, not an abstract corporate position

Shorty Award winner

29M+ views

77M+ impressions

Producer

Pre-production, casting, creative development

Aligned editorial vision between HSBC and VICE

Food writer Shu Han Lee and chef Santiago Lastra discuss navigating multiple cultural identities and how cross-border experiences influence their culinary work

Musician Priya Ragu and racecar driver Reema Juffali as they discuss navigating multiple cultural identities and how cross-border experiences influence their creative work.