nike x i-d: hometownGlobal video campaign.
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Hometown | Nike x i-D
Portrait series with England football team members Jack Grealish, Lucy Bronze, Mason Mount, Keira Walsh, and Leah Williamson
Each film returns the athlete to the place that shaped them, using location as narrative and observation rather than traditional sports profiling
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1-2M+ views per film across TikTok and Instagram
Strong organic engagement
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Assistant Producer
Creative development
Pre-production
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Jack Grealish returns to Solihull to trace his journey from schoolboy dreamer to World Cup goalscorer for England.
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England captain Leah Williamson returns to Milton Keynes to reflect on her journey ahead of UEFA Women's Euro 2022
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Chelsea star Mason Mount returns to Portsmouth to revisit the people and places that shaped him into the player he is today.
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Lionesses defender Lucy Bronze opens the doors to her Barcelona home to share the inspirations behind her glorious career.
YouTube hero films