SAMSUNG GALAXY S25 EDGE

UK social campaign, scaled globally.

A woman taking a selfie outdoors on the grass, wearing sunglasses, a gray and navy t-shirt, and a checkered skirt. The text on the image reads 'Essentials vs Galaxy S25 Edge.'

  • Samsung Galaxy S25 Edge

    UK social campaign across video, stills, and carousels

    Each asset worked independently while sharing a cohesive visual language across video, stills, and carousels

    Device treated as a design object rather than a tech product. Closeups, sound, and scale made the ultra slim build feel immediate

    Two-phase rollout to maintain momentum beyond launch. Built to move fast and stay coherent at scale

  • 279% above reach target

    299% above engagement target

    #1 global performance

  • Senior Producer

    Led end to end campaign production

    Directed campaign shoot

A person observing the Samsung Galaxy S25 Edge smartphone on display outdoors against a blue sky and trees.
White smartphone with dual camera lenses and flash on a sidewalk in front of a house with a white window and brick wall.
A woman holding a black handbag outdoors, with a white background and greenery in the distance.

Motion (GIF previews)