Starbucks: ready to drink

European social campaign.

Person with braided hair smiling and stretching arms in front of an orange background, with promotional text for Starbucks cold coffee.

  • Starbucks Ready to Drink

    European social launch campaign

    POV led, routine based formats built to feel native in feed. Visual language adopted from organic social while staying tightly art directed

    We placed Starbucks RTD within everyday routines such as getting ready and commuting, making the product feel like a natural part of people's days rather than an interruption

  • 3.5M+ impressions

    1.9M+ engagements

    4.4M+ unique reach within weeks of launch

    27% of total budget

  • Senior Producer

    Led end to end campaign production

    Directed campaign

A small alarm clock sitting on a rattan side table next to a potted plant with green leaves against an orange wall.
A girl with blonde curly hair taking a selfie in an elevator, holding the camera close to her face and partially covering it with her fingers.
A young woman is looking into a fridge, smiling with a finger on her lips, surrounded by various kitchen items and a Starbucks iced coffee cup.

Motion (GIF previews)