SAMSUNG GALAXY Z Flip & z fold7

UK social + influencer campaign.

Person holding a pink flip phone with a nature wallpaper, a green drink in a clear plastic cup, and sunglasses hanging from a cloth bag with a pearl bracelet.

  • Samsung Galaxy Z Flip7 & Z Fold7

    Two UK social campaigns across owned and influencer. Shot together, delivered separately

    Owned social defined each device's role at launch. Flip7 leaned playful for Gen Z. Fold7 took a refined, productivity first approach for Millennials

    Influencer went stylised. Shot at a cavalry ranch in the south of France, using Western iconography and fashion-led imagery to position Flip7 in a lifestyle space

  • #1 global market performance

    Exceeded reach and engagement benchmarks

    Category leading social performance

  • Senior Producer

    Led end to end campaign production

A promotional image for a smartphone featuring an endless screen with a woman smiling and wearing sunglasses displayed on the phone's screen.
Person holding a foldable smartphone outdoors, capturing a photo of a man standing on grass with trees in the background, with the words "Unfold more of the view" overlaid.
A laptop on a table displaying a house and trees on its screen with the text "Steady. Sharp. Hands-free." overlaid.

Stills + Motion (GIF previews)

Young man in a suit holding a phone with two men on horseback behind him, in an open grassy field under cloudy sky.
Woman holding a smartphone and touching an older man's shoulder, both wearing checkered clothing, with the woman wearing large sunglasses.
A group of people outdoors, with one person in the foreground taking a photo with a Samsung foldable smartphone. Others in the background are wearing sunglasses and unique outfits, including a woman with a black bob haircut, a wide-brimmed hat, and a woman with a red-and-white checkered shirt.