SAMSUNG GALAXY S25 FE

UK social campaign, scaled globally.

A woman with dark hair and red lipstick taking a selfie with a Samsung smartphone, while a man with light brown or dark blonde hair, wearing a beige suit and tie, stands in the background with his arms crossed in a dark blue booth.

  • Samsung Galaxy S25 FE

    UK social launch campaign

    Each asset was built to stand alone in feed while living inside a shared retro studio world

    Humour and performance made the features instantly legible, with Galaxy AI and core hardware shown through clear, platform native demonstrations

    Rolled out in two phases to sustain momentum beyond launch

    Built as a flexible system rather than a single hero idea, the work could scale and adapt quickly without losing coherence or craft

  • 5M+ views on hero asset

    15M+ total campaign views across UK social platforms

    Exceeded engagement benchmarks

    Adapted for global rollout

  • Senior Producer

    Led end to end campaign production

    Directed campaign shoot

Two people looking at a Samsung Galaxy S25 FE smartphone displayed on a blue pedestal with a sign that says "Welcome to" and a banner in the background that says "BUY NOW Samsung Galaxy S25 FE".
A woman with glasses and dark hair taking a selfie with a smartphone, with the text "Welcome to Channel FE" overlaid on the image.
A smartphone with three camera lenses on the top left corner, reflecting a mirror showing a woman smiling and a man behind her, holding a phone. The text on the package reads "HOT NEW DEAL! Blue, White & JetBlue".

Motion (GIF previews)

samsung galaxy z flip7